Brand | 2011

Global Creative Rankings

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Rank

Brand

Points

Awards

1

Nike

270

22

2

Old Spice

215

9

3

Gatorade

195

19

4

Google

130

13

5

IKEA

95

13

6

Bing with Jay-Z

90

4

7

James Ready

90

11

8

PUMA

90

10

9

Toyota Motor Sales, Inc.

90

9

10

Volkswagen

90

12

11

Billboard

85

7

12

Target

85

7

13

Society of Design

80

3

14

WWF Deutschland

80

5

15

RollingStone Magazine

75

11

16

Sony Electronics

75

9

17

Braun GmbH

70

4

18

4th Amendment Wear

65

5

19

adidas

65

9

20

Allstate Insurance

65

8

21

Batelco

60

8

22

Burger King

60

6

23

Philips

60

7

24

Arcade Fire/Google

55

3

25

AT&T

55

7

26

Nike Japan

55

5

27

UNICEF

55

6

28

American Recordings/Lost Highway

50

4

29

Goertz 17 GmbH

50

6

30

UNIQLO

50

2

31

Amnesty International

45

6

32

FedEx

45

7

33

Human Rights Watch

45

3

34

Intel

45

5

35

Land Rover

45

8

36

Microsoft Xbox

45

6

37

MINI/BMW

45

4

38

Nokia

45

4

39

The Swedish Post

45

3

40

American Express

40

6

41

Blu Dot

40

3

42

Greenpeace

40

8

43

IBM

40

4

44

K-Swiss

40

7

45

Save the Children Sweden

40

6

46

American Cancer Society

35

7

47

Bacardi

35

3

48

Bar Aurora e Boteco Ferraz

35

3

49

Bolthouse Farms

35

5

50

Converse

35

3